Derek O'Brien & Associates : Univbrands helped this organisation of edutainers create a brand called KQ (Knowledge Quotient) and KQ School Advantage, an interactive, multimedia success skills course for school going children. The origins of these brands were at a workshop Univbrands conducted in December 1999. Univbrands is responsible for the organization's commitment to Relationship Marketing.
Dubai
Shopping Festival : Univbrands customized an idea generation workshop
to generate ideas for the 2001 festival
Eveready
Industries : When Eveready moved from being a single product company
to a multi-product one, Univbrands created a workshop that helped the
250 conference participants understand their new role. In 2002, Univbrands was invited to conduct another workshop, this time for 400 participants, on self-motivation.
Goodyear
: Univbrands designed a workshop that helped the sales team understand
the core values of their brands and how to promote these values through
self-financing promotions
Gulf
Oil : Univbrands has completed two learn-by-earning assignments for
this client.
- How to run a "mystery
shopper" contest
- How to create a road show
to launch a brand
to garage mechanics
Hindustan
Lever : Univbrands conducted a series of idea generation workshops
for Liril, Dove, Surf Excel, Pepsodent G, Fair & Lovely, CloseUp, Lakme
and has helped design Consumer Connection Workshops
Hemas
Marketing : For this multi-product marketing company based in Sri
Lanka, Univbrands created a proprietorial brand planning system called
Brand Benchmarking
HSBC
Bank : Univbrands ran a customized training program on presentation
skills, part of a program designed by Ogilvy PR to make senior managers
at HSBC media savvy
Hutchison Max : That every form of communication
can be used to grow a brand was recognized by this company. Univbrands
was commissioned to ensure that the presentations of all senior managers
reflected the company's core values
Ion
Exchange : While the first assignment was for corporate styling
in presentations, this moved on to corporate styling in negotiations
as well, to give the organization a competitive advantage
Kotak Mahindra : Univbrands was commissioned
for a workshop on Word-of-Mouth Marketing. This has resulted in
a series of initiatives amongst group companies
OM Kotak Mahindra Insurance : Univbrands
is helped this client engineer its life insurance brand in a learn-by-earning
assignment
Matrix
Information Services: Univbrands has helped it re-engineer www.indiainformer.com
and create www.sourceror.com
Marico Industries : Univbrands facilitated
the evolution of a brand planning system unique to Marico Industries now
known as the Brand Health MAP (Marico Action Plan).
Mastek : Univbrands has helped this client
re-orient its marketing team to evolve and implement a competitive global
brand using the Internet for relationship marketing
MTV: Univbrands helped the marketing team evolve
the Youth Marketing Awards into a self-financing promotion
Philips India : Univbrands created a video
film and interactive workbook in several Indian languages for TV mechanics,
training them to win the customer over while servicing the complaint
Reader's Digest : A two day negotiation
skills workshop covered situations unique to this magazine
Reckitt & Colman : Univbrands covered a
variety of idea generation skills at their 1996 annual conference
in Sri Lanka for SAARC countries
Rediff.com
: Univbrands designed an idea generation skills workshop for
their creative team
Samsonite : Univbrands helped this client
and their agency create a memorable brand launch and factory visit, targeted
specifically at key dealers in India and the rest of Asia
Satyam Infoway :The task here was to orient
a sales force used to selling print and TV space to creating win-win
proposals for Internet based marketing
As you can see, Univbrands customizes the training courses to the
organization's particular people coaching needs.
Univbrands acts as a consultant to get the job done and the training
too.